España | El comercio electrónico: un "clic" no es igual para todos

Summary

Proyecto conjunto con el FMI para analizar la evolución del comercio electrónico en España a partir del Covid. Se mantiene la tendencia al alza. El impulso de la pandemia fue temporal, con una vuelta a su tendencia una vez se levantaron las restricciones. Importante heterogeneidad por individuos y categorías de consumo.

Key points

• Key points:
• The e commerce secular positive trend remains well alive but the “boost” provided by the “Lockdowns” receded after the restrictions were lifted
• One “Click” Does not Fit all: There is a significant degree of Heterogeneity depending on categories of consumption and demographic characteristics
• Activities with higher presence of “e commerce” before Covid led also the Post Covid Recovery (Clothing & Footwear, Leisure and Education)
• Basic Goods & Services were boosted by Lockdowns (Food & Beverage, Communications..) but returned to pre-covid trend after restrictions were lifted
• Younger Girls, both rural and urban, in already developed e commerce activities are leading e-commerce expenditure

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