Colombia | Colombian consumer profile

Summary

A profile of the Colombian consumer was created by analyzing different variables that determine their consumption decisions, such as: age, sex, income, household size, source of income, form and place of payment, purchasing power and consumption habits.

Key points

• Key points:
• Characterization of the Colombian population
• The income and sources of income of Colombians
• Expenditure and forms of purchase of Colombian households
• Where are we going?

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